Jupiter says any day is salary day in its new campaign

Jupiter, the 1-app for everything money,  has released a new campaign with 2 ad films for its unique On-Demand Salary product. Jupiter’s On-Demand Salary lets any user withdraw their salary basis the number of days they have worked, on any day of the month at 0% interest for 45 days.

Through 2 humorous but hard-hitting films shot in a mockumentary style, Jupiter wants to empower millennials to withdraw their own hard-earned salary any day of the month. 

The first film features a Human Resource professional, an authority every employee looks to when he/she wants an advance on their salary.  This film is a mockumentary exaggerating the dynamics and the chain of events that follow when an employee asks HR for an advance on his or her own earned salary. By letting users withdraw their salary any day of the month, Jupiter is empowering employees. 

Speaking on the launch, Apurv Narang, Head, Growth & Marketing, at Jupiter said, “On-Demand Salary empowers every employee, working with any company, with a no-questions-asked product. Withdrawing your own earned salary eliminates the confusion, stress, and fear that come with seeking instant credit from friends, family, or unreliable credit sources.”

The second film from this campaign will be released soon. The year 2023 will be a big one for Jupiter as it gears up to roll out multiple innovative investments and credit-focused products designed to broaden the Indian consumers’ basket of financial offerings.