Kansai Nerolac Paints signs superstar Ranveer Singh as Brand Ambassador
Kansai Nerolac Paints Ltd. (KNPL), one of the leading paint companies in India and pioneers of ‘Healthy Home Paints’ has roped in the energetic Bollywood superstar Ranveer Singh as its brand ambassador. Introducing Ranveer as an exciting face of the brand, the company aims to develop and foster its promise to celebrate the joy of beautifying one’s home and life.
Commenting on Ranveer Singh’s appointment as brand ambassador, Mr. Anuj Jain, Executive Director – Kansai Nerolac Paints Ltd. said, “Through our product offerings, we have always strived towards bringing about a positive transformation – of our surroundings, the environment and the lives that we touch. For this reason and more, Nerolac finds the perfect brand ambassador in Ranveer Singh. We believe that his versatility as an actor, coupled with his bold personality and effervescent energy, resonates well with our brand. Not only is he the embodiment of positivity and joy, he has an energetic and vivid personality - a trusted actor, who is a rare combination of youthful exuberance and intelligence.”
Ranveer Singh, brand ambassador Kansai Nerolac Paints Ltd. said, “It feels good to be associated with Kansai Nerolac, a brand that strongly believes in the journey of transformation by bringing colours into our lives. I have grown up watching this brand and I feel the connect is very natural. The iconic jingle is well embedded in my mind and still brings a smile to my face. I look forward to a great relationship with the brand ahead.”
Nerolac as a brand has always stood for joyous transformations of the home. From all its communication to its jingle, which is an iconic property, the idea has always been to bring in the warmth and happiness that the brand stands for.
Commenting on the marketing approach, Mr. Peeyush Bachlaus, GM - Marketing, Kansai Nerolac Paints Ltd. said, “The decision makers in paints today are getting younger and more dynamic. Ranveer is the new age star with an incredible appeal. He is loved across age segments with strong credentials built around path breaking work. It's a delight to have Ranveer Singh on board as brand ambassador.”