KFC launches Instagram led campaign to celebrate World Music Day
KFC India has unveiled a new Instagram-led digital innovation for World Music Day, a day celebrated globally on June 21 each year. Conceptualised by leading independent digital agency, Blink Digital, the innovation turns KFC’s iconic red and white stripes into piano keys on Instagram. Users can now create their signature tunes simply by pressing and holding all notes.
Users can trigger the video by pressing the image, and resultantly, hear a finger lickin’ good note. Each note had a word synonymous with KFC attached to it. By playing around with each set of piano keys, users can record their own sequence of the notes and upload it or send KFC India a direct message on Instagram.
Speaking about the initiative, Moksh Chopra, Chief Marketing Officer, KFC India said, “We are a brand that loves engaging and surprising consumers in unexpected, quirky ways. We didn’t want to miss a chance to do make our customers groove for World Music Day. In fact, we went a step further and decided to let them make their own catchy KFC tunes! We are very happy to partner with Blink on the thought and execution behind the concept. Here’s to some finger lickin' good music!"
Added, Dooj Ramchandani, Co-Founder and Chief Creative Officer, Blink Digital, “KFC India always brings out the innovators in us by trusting us implicitly with their brand. Both, music and KFC India, are an integral part of consumers’ lives, and we decided to let them have fun with both on World Music Day. KFC’s signature chicken makes the taste buds sing, and now consumers can create an actual tune with the notes to express themselves.”