Khadim Launches Festive Campaign in Regional Languages

Khadim India, the home grown second largest retail footwear brand launches its festive campaign to add to the festive cheer. The campaign portrays the time honoured legacy of the brand over seven decades in the footwear industry and captures it’s emotional connect with the consumers. The brand has launched the campaign in different regional languages in its key markets that resonates with the consumers.

The brand is celebrating Durga Puja fervour across Bengal, Assam & Tripura with ‘Swargo Theke Morto Cholche Khadim Cholbe Khadim’. 

Dusshera would be ushered in across key markets with ‘Aapka Khadim Sabka Khadim’

The brand campaign reinstates amongst its consumers that their beloved footwear brand still believes in the same philosophy of offering fashionable products at an appropriate price range to its patrons across generations. 

Speaking about the campaign, Mr. Rittick Roy Burman, Whole-Time Director, Khadim India, commented, “To welcome the festive season in style, we launched our festive campaign in different regional languages for our key markets so that our consumers can connect with the localised content and engages with the brand. The campaign showcases the brand’s emotional quotient with its consumers over decades and spread the succinct message that Khadim is there with its patrons across generations.”

The campaign reassures its users that their beloved footwear brand is a one stop destination for fashion footwear and accessories for all. The brand has launched its festive range of footwear under the primary brand Khadim and its sub brands British Walkers, Lazard , Turk, Sharon, Cleo, Softtouch, PRO, Bonito & Adriana. Also have introduced in store offers for consumers on purchase of Rs.1000 & above.

The festive campaign has been brought to life through integrated promotions across ATL, BTL and Digital Media.

Links to digital integration: