Khatron ke Khiladi to inflict kabhi peeda kabhi keeda

The thrilling reality show ‘Khatron Ke Khiladi’ is back with season 7 bringing with it elements not only of stunt, but of entertainment as well. The show with Tata Motors as the title sponsor would go on air in the first quarter of 2016.

This year ‘Khatron Ke Khiladi’ will be shot in Argentina. ‘Kabhi keeda kabhi peeda’ is the new theme of the show and Arjun Kapoor is the new host. He has been brought on board due to his excellent connect with today’s youth. He would make his debut in the television space with this show. 

Reflecting on choosing Arjun Kapoor as the host, Raj Nayak, CEO, Colors and Rishte, Viacom 18 expressed, “Arjun Kapoor is fun loving, endearing. He will connect to all the generations, he is young so he can be moulded and can be very versatile. As we kick off an all-new season, we welcome Arjun Kapoor into the COLORS family and look forward to raising the levels of entertainment manifold. ‘Khatron Ke Khiladi’ has a lot of viewing among the younger audiences. They relate to Arjun Kapoor since he is the next gen and his versatility will appeal to the older generation as well.”

Speaking about his television debut, Arjun Kapoor said, “I love action in all its forms. Be it daredevil stunts or intense action sequences in my films. With Khatron Ke Khiladi, I’m not only going to be performing stunts, but will also be involved in designing them and watching them come alive.  And with the peeda and keeda concept, I’m definitely looking forward to having some mad fun with the contestants in Argentina.”

This year’s 14 charming contestants who will face their fears headlong are Tanishaa Mukherji, Sidharth Shukla, Vivan Bathena and Sana Saeed, real-life television couple Jay Bhanushali and Mahhi Vij, model Parvathy Omanakuttan, Indian hockey player Yuvraj Walmiki, telly actors Aishwarya Sakhuja, Tina Dutta and Himanshoo Malhotra, and dancing stalwarts Faisal Khan, Mukti Mohan andRaghav Juyal.

It will be a 20 episode season with Endemol Shine India producing the show. Deepak Dhar Managing Director, Endemol Shine India informs, “This season Khatron Ke Khiladi –Kabhi Peeda, Kabhi Keeda will be a grueling challenge for the contestants! They will have to deal with many innovations in stunt design, with additional keedas (trouble and insects) and peedas (the pain) to overcome their many apprehensions and fears. With Arjun Kapoor hurling the challenges to the band of daredevils, this year, the fun, action and entertainment quotient will explode! We cannot wait for the contestants to reach Argentina and experience the thrill first-hand”

The show promises to be not only full of stunts but will have an equal amount of entertainment as well.

The channel will take a 360 degree marketing approach for this new season. As Raj Nayak expressed, “Right now we have to use every medium. I think now it has become a content based job to a large extent. But it's a question of how focused you are for a show like this, it has a lot of opportunity for activation, for doing on-ground activation. Digitally, a whole lot of things can be done and one of the things what Arjun can do is connect to the audience through digital media by uploading from Argentine on the digital platform.”