Kidzee's Shahdeo binding families through culture, this summer!

Kidzee is organising ‘Kidzee Summer Camps’ across centres in India. It aims at providing the Kidzee children with the much needed global exposure where children will get a hang of global cultures and in-depth knowledge about each other’s deep rooted traditions and cultures.

With an incredible network of more than 1500 centres in over 550 cities, Kidzee, the leaders in Early Child Care & Education, have come out with a digital campaign themed ‘Globe-athon – A World Run’. This digital campaign will run weekly once on their various digital platforms (Facebook, Twitter & Pinterest). The Best ones would be further given prizes. They’re planning to make these contests interactive and engaging based on Art & Craft, Food, Music, and Sports. This contest began on 13^th of April and will be on till end of May.

Adgully caught up with Abhishek Shahdeo (AS), Digital Marketing Head, Zee Learn Limited (operates Kidzee Pre-School Chain) on setting up unparalleled standards in the children development industry and how they have been able to make the much needed shift from ‘teachers’ quieting an assembly line of children to ‘enablers’ shaping children into smart-thinking, dynamic, and ‘ready-for-life’ individuals

AG: What is the Concept behind the theme- “Globe-athon- A World Run”?

AS: The Kidzee Summer Camp campaign has been devised around the theme of internationalism. The campaign focuses on four themes divided into four weeks – Planet of Stories, Imuzica, Food & Art and Olympiad. All of these themes have been created with content and learning from around the world; hence the name – “Globe-athon”. Through the campaign, children are given exposure to global content in each of the themes it enables them to learn about cross cultural information. Furthermore, the campaign is not only confined to the Kidzee students it is open to other students as well.

AG: What is the Media mix being used to run the campaign?

AS: Social Media, Online Display, Content Platforms, Mobile, YouTube and Offline are the platforms being used to run the campaign successfully.

AG: What kind of Engagements are you having Online to reach to the students?

AS: On the Digital front social media sites including Facebook, Twitter, Pinterest and Instagram are the platforms on which the activities are being planned and executed on. The online campaign provides a huge exposure to international content through trivia, facts, stories, quizzes, online contest, talent share and user generated content. This also lets parents to explore their kid’s unique potential and share them at a social platform with Kidzee.

AG: How efficient has been the Digital space for the same?

AS: The digital campaign creates a sense of curiosity amongst the children. Further it also allows parents and children to come together and participate online and share their talents. The digital campaign also allows them to look beyond their physical confines and enables parents to spend quality time and share interesting knowledge and fun facts from around the world. It also provides an opportunity to showcase their children’s activities at a national online stage.

AG: What kind of Campaign have you been running offline?

AS: The campaign is being run at our summer camp at all of our 1500 centres across the country, where kids are invited and various engaging and interesting activities have been created based on these four themes by using play materials. The camp also brings an opportunity for parents and children to come together and do various activities as a team.

AG: What has been the response so far?

AS: The online campaign during the initial 3 weeks of the campaign has received over 30,000 participants and is still growing.

AG: What are your plans in the way forward?

AS: The current campaign has been done till 11^th of May 2015, but looking at the huge acceptance and participation from the audience and their response we plan to extent the program.

AG: In addition to online campaign, what are the on ground activities that have been initiated?

AS: Kidzee are organising on-ground ‘Kidzee Summer Camps’ across all centres in India. This summer camp will provide a unique opportunity to children get an exposure of global cultures and their key elements. As part of 'Kidzee Summer Camp', engaging sessions and workshops have been conceptualized on world food & art, literature, music and sports.