Kinder Joy Partners with Sanrio & Warner Bros. Consumer Products

Ferrero India’s famous confectionery, Kinder Joy, has partnered with Sanrio & Warner Bros. Consumer Products, on behalf of DC Entertainment, to introduce a new range of surprises with the popular Hello Kitty and iconic DC Comics Justice League characters.

This limited edition of these surprises inside Kinder Joy will have a total of 8 new exciting toys among many other fun surprises. The Kinder Joy pink eggs for Girls will have the Hello Kitty fun tools such as bracelet with ruler, stencil, crayon charm and ring. The Kinder Joy blue eggs for boys will consist of iconic Justice League characters Superman, Green Lantern, as well as Batman with a Disc Launcher. 

This offering will be available in market for the coming months in India across formats including modern trade (Hypermarkets and Supermarkets) and general trade (neighborhood stores).

The new surprises in Kinder Joy will give children a chance to assemble and collect these unique toys while relishing their favorite Kinder Joy.

Emanuele Fiordalisi, Vice President Marketing Ferrero India, said, “We are happy to have associated with Sanrio and Warner Bros. Consumer Products, bringing their most popular range of Hello Kitty fun tools and DC Comics’ Justice League characters, respectively. With this new range, we are strengthening the brand’s creative of ‘Imagination ko Jodo’ - where each surprise toy has a unique playability feature that stimulates a child’s imagination clubbed with the excitement of the surprise itself - the child discovers a delightful surprise each time they open a Kinder Joy making this a playful and memorable experience for the child.”

“We will continue to innovate and introduce toys that children love to play with, collect and cherish”, he added.

This brand promotion will be supported by integrated marketing communication with a mix of TV, cinema, outdoor, mall activation and digital platform to increase awareness and create excitement around the new range of toys.