Kitchen Stock Exchange will slash your kitchen ka kharcha by half!
Big Bazaar, India’s one of the oldest and largest hypermarket chains, has rolled out a new campaign giving Indian citizens the power to decide the prices of kitchen essentials and thereby reducing the kitchen budget by half!
Conceptualized by Flying Cursor Interactive, this cutting edge campaign gives a refreshing digital twist to Big Bazaar's ‘Limited Period Value Deals’.
'Kitchen Stock Exchange - Aadha hoga kitchen ka kharcha' - the communication calls out and empowers people to bring down the prices of products by registering, voting and thereby bringing down the prices of hundreds of kitchen essentials for the entire nation.
Pawan Sarda (Group Head - Digital, Future Group) says: “Big Bazaar has always been a path breaker when it comes to understanding consumer’s needs. It’s high time we realized the power of digital and adapted accordingly. We roped in Actress and Comedian Bharti Singh, to be the face of Kitchen Stock Exchange. After recently getting married, she would be the perfect voice for the homemakers trying to get their kitchen budgets in place.”
According to Parag Gandhi (founder, Flying Cursor): “Brands always have had the power to offer deals to the customers. With Kitchen Stock Exchange, we have turned the tables. Keeping in mind the TG, we have gamified the whole experience through an interactive website supplemented with a slew of quirky digital videos resonating with aam junta.”
Concept Video: https://bit.ly/2pPuoAQ
Check out the campaign website: https://www.bigbazaar.com/kitchen-stock-exchange/
Facebook Page: https://www.facebook.com/BigBazaar/