KL Rahul and Ben Stokes enter business together

Indian cricketer, KL Rahul has officially joined hands with England cricketer Ben Stokes, Stuart Broad and Jofra Archer and has come on board as a stakeholder in the UK based athlete entrepreneurial collective called 4CAST. Founded by Ben, Stuart Broad, and Jofra Archer, 4CAST provides a corporate outlet for acclaimed athletes to explore business opportunities alongside their high-level careers in sports.

4CAST has now partnered with KL Rahul to lead and develop their operations in the Indian subcontinent allowing emerging as well as established Indian athletes to explore opportunities around the spheres of media, gaming and investments. Since its inception, 4CAST has on-boarded athletes and public figures like Jos Buttler, Tyrone Mings, Liam Livingstone, Jason Roy, Jack Nowell, Anthony Watson, Josh Denzel, Tom Evans, Chris Hughes, and Matthew Potts. 

4CAST was founded on the principle of pioneering a new model of value creation in business by harnessing the power of an athlete collective to develop enterprise opportunities, produce high quality exclusive media, and add value to investments. This unique approach enables athletes to pool their resources, knowledge, and expertise to identify and pursue promising ventures. By leveraging their collective influence and brand value, 4CAST empowers athletes to drive positive change and create meaningful impact beyond the sporting world. The addition of KL Rahul to the team reinforces this mission and marks an important step in expanding the collective's presence in the global market, while also opening up exciting new avenues for collaboration and growth among athletes worldwide.

Expressing his vision for 4CAST in India, KL Rahul said, “I am grateful to join hands with 4CAST and am really looking forward to expanding the network here and exploring better opportunities between the two markets. My vision eventually is to form a culture of greater financial management and responsibility across sports people in India and I also hope to help them secure their future beyond just sports too. Translating Ben, Jofra and Stuart’s vision into reality in my home country will be my absolute honour.”

Ben Stokes commented on KL Rahul’s association saying, “I’m really excited to have KL coming on board at 4CAST, it’s great to have someone who shows such an interest in everything we are about as a company and we are excited to partner and explore business opportunities in South Asia together. KL is a thought leader in the athlete community, has a huge following, a massive fan base and we're excited to bring them along on the journey as well.”

Fergus Bell, Director at 4CAST, shares his enthusiasm, "Expanding our athlete roster in India is a crucial step as we solidify 4CAST's position as the premier global athlete collective for elite sportspeople seeking to explore enterprise and investments. We're thrilled to collaborate with KL Rahul, who brings not only his status as a world-class athlete but also his entrepreneurial and investment acumen to the table. We are all incredibly excited to get started with KL and his stellar team”