Å KODA Launches Å KODA SLAVIA to bring back the love for sedans

Leading automobile brand ŠKODA AUTO India has unveiled an integrated campaign to promote the launch of its latest sedan, ŠKODA SLAVIA. Created with an impeccable balance of contemporary stylish design, stunning interiors, great performance and new age technology, SLAVIA offers an unmatched driving experience.

The campaign has been crafted and executed by Publicis Worldwide India and is built on the central thought - The car that’s in your heart, is the car that really matters. The campaign TVC traces the journey of the protagonist who has been creating his dream car since he was a toddler till he discovers the SLAVIA. Equipped with state-of-the-art craftsmanship & stunningly elegant designs, the SLAVIA is a game-changer in the sedan market.

The campaign is a part of ŠKODA AUTO’s 2.0 philosophy of ‘Made of what really matters.’

Speaking on the launch of the integrated campaign, Tarun Jha - Head of Marketing - ŠKODA AUTO India said, “We wanted to revive the de-growing sedan segment and bring back love for sedans. ŠKODA SLAVIA, with its stunning design and class leading features, is the perfect product that will create the desirability of owning the sedan. We tapped into a universal human insight that as a child the first car we imagine is a sedan and not any other bodytype. This love and fascination continues all our lives.”

Talking about the campaign, Vikash Chemjong, National Creative Director, Publicis Worldwide India affirmed, “With all that the SLAVIA had on offer - be it the space, the style, the power and the presence, it felt so right to say that it was the car that we always had in mind since we were kids. Without quite knowing it was the car we always wanted.”

The music is an original soundtrack composed by audio and music production house The Jamroom and sung by popular Indie music artist & finalist of The Stage (India's only English singing reality show) Raghav Meattle. The campaign will tap all essential mediums for its nationwide launch, including a strong presence across national and regional television, print, outdoor, radio, digital and social media.