Kolkata TV unveils diverse programming line-up for Pujo

Durgotsav or Durga Puja holds immense cultural and social significance in West Bengal and is celebrated with great joy and incredible enthusiasm. This is not just a religious festival; it's an extravaganza that unites people of all ages, backgrounds, and faiths. It is the worship of Goddess Durga, her embodiment of divine feminine power, and the victory of good over evil. Beyond its religious roots, this festival has evolved into a cultural phenomenon, uniting people of all ages, backgrounds, and faiths. It's a testament to the rich tapestry of Bengal's heritage and a demonstration of the enduring spirit of unity.

Kolkata TV, as always, is proud to bring to its esteemed viewers this year’s Durgotsav celebrations. As pioneers in the belief of ‘celebrating traditions while defying orthodoxy’, Kolkata TV has always found this festival to be the perfect opportunity to increase its focus on breaking gender stereotypes, acknowledging women's empowerment, and honouring their achievements.

And in our role as sales and marketing partners for Kolkata TV, we at OSSL are committed to align closely with their vision to facilitate the development of programs and experiences essential for achieving these objectives. We are equally dedicated to creating optimal synergies and opportunities for our brand partners.

Throughout the exhilarating festivities, Kolkata TV has an electrifying and diverse programming line-up that promises to keep you captivated.

Step into the heart of Kolkata's grand festivities with "Mahanagorer Mahapujo," your ultimate guide to the vibrant Durga Puja preparations and celebrations in the City of Joy. Our dedicated team of reporters takes you on a captivating journey through Kolkata’s puja pandals, while our studio anchor adds depth to these captivating narratives.
From the 7th to the 19th of October '23, each evening featured 3-4 thoughtfully packaged, captivating stories in concise 10-minute capsules, with a repeat broadcast the following morning. And we have a full-day live coverage of Kolkata-based Puja pandals from the 20th to the 24th.
This program is a splendid visual spectacle, showcasing the city's most exceptional pandals, their meticulous preparations, and the vibrant festivities that ensue.
The second extraordinary program is "Jelar Pujo", your comprehensive guide to the enthralling Durga Puja preparations and celebrations across twenty-three districts of West Bengal. Our dedicated team of reporters are stationed across the breadth and width of the state.
From the 14th to the 19th of October '23, each evening was adorned with 3-4 captivating stories, in concise 15-minute break-free segments, and you could catch a repeat telecast the following morning. And we have a day-long live coverage of pandals across West Bengal from the 20th to the 24^th of October.
You will be treated to a visual treat that captures the essence of the most remarkable pandals, their meticulous preparations, and the vibrant celebrations that permeate beyond Kolkata, across the rich tapestry of West Bengal's districts.

"Live Bothoki Adda" promises to be a star-studded extravaganza from the 21^st to the 24^th of October that will offer a unique and immersive experience for all. Eminent celebrities, musicians, and renowned singers will grace our specially designed studio set on Saptami, Ashtami, Navami, and Dashami. They will engage in in-depth interviews conducted by our celebrity anchors. The stage will come alive with live music and stimulating conversations that will provide an insider's view of what Durgotsav means to these stars and how they celebrate and honour maa Durga.

And finally, "Mahapujor Pachmeshali" (1-19 Oct '23) just concluded. This exclusive show treated viewers to a delightful array of stories that ventured beyond the traditional festivities. With a special focus on Kolkata, the program delved into scrumptious culinary delights, the latest fashion trends, and much more. Each day, viewers indulged in a mouthwatering 10-minute segment, with a repeat broadcast the following day, featuring 4 to 5 captivating stories per episode.

We humbly and gratefully acknowledge our sponsor partners who have wholeheartedly joined us in honouring Maa Durga. Rashmi BOF (our presenting sponsor), Dear Government Lotteries (powered by), Indica Easy (hair color partner), as well as our program specific partners: Benarasi Niketan, Kolis Foods, Assure, and Benarasi Palace.

So, join us on Kolkata TV, Kolkata Live and Kolkata.org, and immerse yourself in the spirit of Durgotsav.

Saugat Kumar Baanerjee (Director, OSSL) is an experienced sales and marketing expert with a proven track record in the telecom and advertising sectors. He possesses a range of skills, including adeptness in business development, sales strategies, customer relationship management (CRM), marketing and brand management. With a solid background, Saugat is a robust business development specialist holding a Master of Business Administration (MBA) with a concentration in marketing from IBS KOL.