Komli's Vizisense launches new media tool

Komli Media an ad network, which earlier launched an online traffic measurement and metric tool in vizisense.com has now launched online media planning tool called Mediamix.

This is not the first media tool, according to reports, Google has earlier introduced a media tool and received flak for it too.

ViziSense MediaMix presents a site's demographic composition for the selected target audience, along with overall statistics on unique unduplicated visitors, reach, and page views. MediaMix also contains features that allow agencies and marketers to save, export and compare media plans for future use.

The ViziSense Panel, captures the complete Internet behaviour and consumption pattern of more than 15,000 online users in real time. Panelists are recruited across a cross section of various demographic segments to ensure a well-diversified and representative sample.

The ViziSense Tag, embedded by publishers on their Web pages, that provides actual traffic data for a given Web site.

Access to ViziSense MediaMix is currently under closed beta and is available by invitation only.