Koo App launches emotive advertising feature for brands

The 2nd largest multi-lingual microblogging platform, Koo has launched a new emotive feature to strengthen exposure to its advertisers. With this feature, the like button will convert to a floating brand icon of the brand on clicking for a period of 24 hours. In this way, the brands get to be a part of the user’s emotive journey while they are scrolling through their Koo feed.

For Koo, its advertisers, the users, and other stakeholders are alike. Thus, the app continues to create fun and exciting additions to elevate user experience. This feature will be available for brands to engage with our users to celebrate festivals, events of national importance, product launches, important brand announcements, and special offers by brands. 

Advertisers can also use Koo features like MLK and post creatives in multiple languages and expand their reach to a larger user base. The other features available for advertisers are Banner/Video Promotions, App Takeover, Sponsored Polls and Boosted Profiles that allows brands to drive awareness, consideration and conversion for their ad campaigns.  

Speaking on this, Aprameya Radhakrishna, CEO & Co- founder, Koo App said, “We are thrilled to include this new feature, and are proud to be the only social media app in the world to offer such an engaging and innovative user experience that will greatly benefit brands. Koo app has always been ahead in terms of offering cutting edge technology features. This feature will help brands build huge engagement with Koo users, and garner brand visibility. 

Within a short span of time, Koo has 50+ advertisers who are actively engaging from different sectors like BFSI, Gaming, Fintech, B2C, D2C commerce, Food and grocery, OTT, astrology apps. Brands that have advertised on Koo are : Piramal Finance, Ministry of Culture & Tourism, Association of Mutual Funds in India (AMFI), Zupee, Fanclash, Myntra, Astroyogi, Tata Neu, Navi Finance, Pokerbazi, Piramal Finance, Groww,,My 11 Circle and more. Koo as a platform is simple, transparent, secure and free for all users across the globe, built with the intention of creating an inclusive community. 


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