Koo emerges as the largest Hindi micro-blog this Hindi Diwas

On Hindi Diwas, homegrown social media platform – Koo – has emerged as the largest Hindi micro-blog. Hindi is the most popular language on Koo, an inclusive platform which empowers users to freely express themselves in 10 Indian native languages. Hindi has witnessed an increase in adoption by over three times since the last quarter, with 10 million+ expressions in the language every month, witnessing 3x growth in the Hindi community.

Koo has Hindi speakers from 75 countries, including the United States, United Kingdom, Singapore, Canada, Nigeria, UAE, Algeria, Nepal, Iran and India, who engage and interact with one another in their native language on the platform, create hyper-local content and also celebrate festivals and events unique to their community. Hindi speakers include people from all walks of life, as well as eminent personalities who express themselves through poetry, literature, art & culture, sports, movies and spirituality; among 100s of other topics. 

Mayank Bidawatka, Co-founder, Koo, said, “Hindi Diwas celebrates the richness and legacy of Hindi. Hindi is spoken by 600+ million users making it one of the largest languages not just in India, but in the world as well. As a platform which encourages online expression in native languages, we are proud to be the No.1 platform for micro-blogging in Hindi. Our unique and innovative feature of multi-lingual posting further breaks down language barriers by enabling users to seamlessly reach out to a wider audience. We are thrilled and humbled to be an integral part of people’s digital lives.”

Since its inception in March 2020, Koo has received a lot of love and appreciation from social media users, which is reflected in its downloads. From clocking 10 million downloads in August 2021, the platform recently registered 45 million downloads, reflecting a year of hyper growth.

Bidawatka added, “Koo aspires to be used by a large population of India’s Internet users and attain 100 million downloads in the future. We will keep building technology that will empower native speakers everywhere in the world. Like India, about 80% of the world speaks a native language. Being a platform from India, Koo understands the nuances and ethos of multi-lingual societies, and our technology can make India proud at a global stage.”