Kotak Life Insurance produces Marathi TV show to attract new Life Insurance Advisors

For attracting life insurance advisors (agents) to join it, Kotak Life Insurance has produced an innovative TV programme anchored by noted film personality Prasad Oak which is currently being aired on one of the  leading Marathi TV Channel. The half an hour programme highlights true life success stories of six different serving life advisors of the company from different parts of Maharashtra. Through their inspiring stories whereby they have transformed the destiny of their families through selling life insurance, the company hopes to attract more people to become life insurance advisors.

 

The company believes that becoming a life insurance advisor is not only financially rewarding but also affords individuals the independence to be their own boss, work according to their convenience and make their own decisions. Above all, it strongly believes that it is also a noble profession. In a country where no defined social security mechanisms exist, by selling life insurance, life advisors are crucial to help families come under the umbrella of financial protection to guard them in case of any unforeseen eventuality to earning members in  the family. That apart, life insurance due to its long term savings nature has become an extremely effective tool in life cycle planning such as childrens’ education and marriage, retirement planning etc.

 

The company has chosen TV as the medium for the campaign as it believes that Television with it’s near life characteristics and audio visual effect is best suited to bring alive the proposition.  The campaign has been launched in Maharashtra, which is among the most promising markets of the company. Maharashtra contributes almost 25% to the total agency based business of the company. Another important reason to select Maharashtra was the quality of Life Advisors there which is among the best in the country due to better education and awareness.