Kotak's multi-media campaign blitz drives home a lucrative point

Kotak Mahindra Bank Limited (KMBL) today announced the launch of a multi-media campaign focusing on 6.65%* p.a. – Kotak’s unbelievable home loan interest rate. This is a special, limited period offer that is available till 31st March, 2021.

The integrated multi-media marketing campaign includes out-of-home advertising – with a series of outdoor hoardings in prominent locations across Mumbai, Delhi-NCR, Bengaluru, Chennai, Hyderabad, Pune and Ahmedabad, a digital media campaign, engagement on social media and on-ground activations and roadshows.

Elizabeth Venkataraman, Joint President - Consumer, Commercial & Wealth Marketing, Kotak Mahindra Bank said, “We have seen a fundamental shift where the home has become the centre of our lives. Not only is it a place for leisure and where we spend time with our family, it is now also a place where we work and study. As we spend more time at home, people are looking for bigger and better homes. Kotak is offering a special home loan rate starting at 6.65%* p.a. for a limited period –and this is a golden opportunity for consumers to make their lifelong dream come true.”

The multi-media campaign includes a series of three videos that will be played across digital and social media platforms. The outdoor campaign has been conceptualised by Cartwheel Consultancy Pvt Ltd and the social and digital campaign has been designed by Tonic Worldwide.



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