KreditBee launches its new campaign ‘Har Tyohaar Mein Saath’

The ‘Har Tyohaar Mein Saath’ campaign targets the Indian middle class across metros and towns in India. It highlights that each person has their unique way of finding joy in the festive season and it isn’t always about the picture-perfect celebrations we see in films and advertisements. For every reason they celebrate, KreditBee is there, like a trusted partner, ready to help make those moments possible.  

Ishan Bose, Chief Marketing Officer, KreditBee said, “The campaign is a reflection of the diverse ways in which people celebrate festivals, shaped by their circumstances and priorities, and KreditBee’s dedication to meeting the financial needs of consumers from all walks of life. This commitment to inclusivity encompasses the spectrum of people's lives and celebrations. While the lending industry typically employs stringent gatekeeping measures at the outset, KreditBee stands out with its inclusive approach, welcoming consumers and prospects from various geographies, demographics, income groups, and income types, all while effectively managing credit risk.”   

 The digital marketing campaign includes online amplification of the ad and creatives across social media platforms in metros as well as tier 2 and tier 3 towns. The ad film is set to circulate online throughout the Diwali season this year.