Kristin Harrer joins Vans as Global CMO

Vans has hired Kristin Harrer as global Chief Marketing Officer effective on Wednesday. Harrer will lead the company’s global marketing and creative teams. She will directly report to the brand president Doug Palladini.

Harrer will be responsible for developing the brand's vision and strategy and driving global planning, creative development and execution of marketing across retail, brand and digital. Harrer is also working to ensure Vans' ability to generate brand heat and create demand for the brand with existing and potential fans around the world, according to the media reports.

Before joining Vans, she was a CMO at Dollar Shave Club leading its core marketing functions including integrated go-to-market, creative, design, insights and media. 

Harrer was also associated with Samsung Electronics America in North America as senior director and head of mobile brand marketing and Nike's insights director for global consumer knowledge.