Kwality Wall's introduces India's first-ever interactive gaming experience

Kwality Wall’s, an Indian household name for frozen desserts and ice creams, today announced its association with INOX to introduce ‘Trixy CineGame’ - India’s first gaming experience on the cinema screen. Having withstood the worst of the pandemic, multiplexes are now enjoying better footfalls as much-awaited films with glorious star cast are being released. Equally, the scorching summer heat has brought back the joy of eating ice creams outside home. Kwality Walls launched a unique 3 layered dessert called Trixy Blueberry cheesecake cup to bring in the year 2022. The association of the two brands is a great way to not only create an unforgettable cinema experience for INOX’s audience but also the perfect launch pad for and promoting the Trixy launch for Kwality Walls in a unique way.

Kwality Walls Trixy Cheesecake is designed to give a parlour like experience at home with 3 exquisite layers – Crunchy Cinnamon cookie, Creamy cheesecake dessert and a delicious blueberry sauce. The unique Multiplayer Onscreen Game brings alive the 3 layers of Trixy Cheesecake Dessert.

The unparalleled and interactive gaming experience allows movie goers in Mumbai & Delhi to play a multiplayer game called Trixy CineGame through their mobile phone. All one needs to do is join the game through their mobile phones on the CineGame App which they can download easily. The winners will receive surprise gift bags from Kwality Wall’s, but everyone is surely in for a great time.