L’Oréal Professionnel Paris launches Head Up

Globally renowned premium professional hair tech brand, L’Oréal Professionnel Paris, launches its latest brand cause - ‘Head Up’ in the month of May, recognized worldwide as the National Hairstylist Mental Health Awareness month. A survey conducted by the brand with hair professionals in 6 countries revealed that they spend an average of 2,000 hours a year interacting with and listening to their clients. The findings revealed that mental wellness is the #1 challenge among these hair professionals. Head Up, connected with L’Oréal Professionnel Paris’ mission to elevate every pro, is designed to support mental wellness among hair professionals by offering them resources to build resilience as they continue to deliver their best round the clock.

L’Oréal Professionnel Paris has partnered with the NGO, NAMI, and hair pros across the globe, including the renowned Indian celebrity hairstylist, Hakim Aalim, to curate a mental wellness program called ‘Head Up Keys’ which educates health pros in the area of preventive mental wellbeing.

Head Up keys is free and accessible for all on YouTube and L’Oréal Access. This initiative will also be supported with instructor led masterclasses in collaboration with a local NGO.

Commenting on the launch, Mathilde Barthélemy-Vigier, General Manager, L’Oréal Professionnel Paris said, “Since the brand’s launch in India 25 years ago, L’Oréal Professionnel Paris has been the trusted partner for hair pros. We have been at the forefront of developing the professional beauty industry in India. We are dedicated to the pros, upskilling and elevating them is our key mission.

This year, we are going a step further and launching ‘Head Up’, our brand cause to create awareness and education proactively and preventively about the mental wellness of hairdressers. Through this special cause, we are hopeful to create a culture of positive mental wellbeing across the industry.”

Expressing her thoughts on the launch, Shweta Sahni, Head of Education, L’Oréal Professionnel Paris said, “Being a hair professional is to also be a great listener. Without a doubt, hair pros provide social and emotional support; as a matter of fact, 75% of clients consider going to their hairstylists as a form of self-care. As a hair pro myself, I know how mental wellness is often neglected in our industry. So, working to create resources for our community to elevate mental wellness is a true opportunity and we are confident it is a valuable support to the hair professionals.

Commenting on the cause, Hakim Aalim, the celebrity Indian hairstylist said, “I am thrilled to collaborate with L’Oréal Professionnel on their program, Head Up For Hair Pros’ Mental Wellness. This new program will help raise awareness of the mental wellness challenges faced by hairstylists and provide them with free accessible mental health resources.”

Sharing her views on the cause, Aditi Anand, Head of Marketing, L’Oréal Professionnel Paris said, “Our goal with Head Up is clear - we want to support hairstylists and give them the required tools to manage their mental wellness while also raising awareness on this topic. The campaign gesture stands for ‘Hope’ in sign language and is our rallying cry for this cause. The tools are curated mindfully and with experts to delivers practical solutions to support the hair pros in their day-to-day routine. To create awareness for our brand cause, we will be using the power of social media and influencers.