L’Oréal Paris marks its 21st year at Cannes Film Festival
L’Oréal Paris, the world leader in beauty, celebrates 21 glorious years as the official make-up partner for the Festival de Cannes. Known for weaving magic and beauty at one of the most prestigious events of global cinema, L’Oréal Paris will rule the red carpet with the theme of - #SummerEscape this year.
Inspired by the French Riviera, glitz, allure and colours of Cannes, the L’Oréal Paris #SummerEscape Makeup Collection showcases its serenity, immaculate landscape and dazzling shades. Embodying the theme, the collection includes a range of long wear and all-day comfort makeup that won’t smudge or melt even in the scorching heat – Infallible Pro Matte Foundation, Infallible Gel Crayon and the latest Infallible Pro Matte Liquid Lip. Line your eyes with charcoal and navy, and play with the fun and oh-so-comfortable lip colors in shades ranging from the best nudes to bright pinks especially suited to Indian skin tones!
Speaking at the launch of the collection, Raagjeet Garg, General Manager, L’Oréal Paris said “L'Oréal Paris has been associated with the Cannes Film Festival 21 years and we’re thrilled to continue the association with this amazing global platform. With the new Cannes #SummerEscape Makeup Collection, we are excited to introduce our long-wear makeup range which has been designed to suit Indian skin tones in shades of summer. Our makeup experts have created signature looks that the ambassadors are going to wear on the red carpet, showcasing the perfect, glowing sun-kissed look.”
The Cannes Film Festival will take place from the 8th to 18th May. Deepika Padukone will be walking the red carpet for the second time on 10th and 11th May. Aishwarya Rai Bachchan, who will be completing 17 years at the red carpet, will be attending the festival on 12th and 13th May. Sonam Kapoor will be completing 8 years at Cannes and will attend the festival on 14th and 15th May. Some of the other L’Oréal Paris spokespersons that will be seen on the red carpet include Julianne Moore, Helen Mirren & Doutzen Kroes.
The L’Oréal Paris Cannes collection is available at all L’Oréal Paris counters and select e-commerce portals across the country.