L'Oreal to continue its media duties with Maxus

French cosmetics and beauty company, L'Oreal is all set to continue its business with WPP's Maxus in India.

Confirming the development to Adgully, Ajit Varghese as CEO, Maxus, Asia Pacific said "Retaining L'Oreal is a extremely satisfying feeling and a huge moment of pride for Maxus. This reposing of faith by Loreal's management after a extremely professional and rigorous review process makes us feel confident that we are the right partners to manage L'Oreal's growth needs and adapt to the ever changing media environment. Also, apart from business, we truly value this relationship and will go the extra mile for work closely with L'Oreal marketing team to achieve their goals".

L'Oreal is amongst the top clients of Maxus along with Hero, Vodafone, Nokia, Titan, Perfetti, Nestle(Digital) amongst others. Most awarded digital agency in the last 2 years, only "dominant and successful" profile agency in the country for 3years in a row.

The media agency review was participated by Madison, Zenith Optimedia and Lodestar.