Launch of Tata Tea Gold Vita-Care on World Vitamin D Day

Vitamin D deficiency is a pressing public health issue in India, despite abundant sunlight. Busy urban lifestyles confine most consumers indoors, depriving them of Vitamin D leading to various health concerns. As we approach World Vitamin D Day on November 2, Tata Tea unveils its latest survey. The survey reveals that a significant 96% of surveyed Indians in key metros who were aware of Vitamin deficiency are eager to manage it with convenient solutions, while 67% were comfortable using everyday food and beverage products to address the deficiency.

The survey was undertaken across Delhi, as well as Bangalore and Kolkata providing invaluable insights into consumer preferences for more simple and straightforward lifestyle solutions. The report gathered responses from individuals spanning age categories of 24-50 years and a range of demographics.

Tata Tea introduced Tata Tea Gold Vita-Care, a tea enriched with essential vitamins D, B12, B6 and B9.

Two cups of Tata Tea Gold Vita Care provide 30% of the daily vitamin intake of the 4 essential vitamins with an irresistible taste, now in your everyday cup of tea.

Talking about the launch of Tata Tea Gold Vita-Care, Puneet Das, President - Packaged Beverages, India & South Asia, Tata Consumer Products, stated, “The introduction of Tata Tea Gold Vita-Care reaffirms our commitment to elevate consumer experience and fulfill unmet needs regarding their well-being. A significant proportion of the apparently healthy population is grappling with fatigue, metabolism, and concentration-related concerns, and staying indoors for long periods of time which is often linked to vitamin D deficiency.

While supplements are an effective way to incorporate vitamins in the diet, many consumers may also want a more convenient and tastier format to suit their daily lifestyle. Tata Tea has been leveraging innovations to drive health and wellness options in the convenience of tasty and everyday consumable beverages. With the introduction of Tata Tea Gold Vita-Care Tea, we bring an everyday convenient option which will give consumers 30% of their daily requirement of Vitamin D, B12, B6, B9 when they consume 2 cups of tea in a day. It is a great way to incorporate vitamins in your diet while enjoying your everyday cup of Tea as part of your daily balanced diet. We anticipate Tata Tea Gold Vita-Care to be enthusiastically embraced by our consumers, fulfilling a need for convenient health and wellness option in their daily lives.”

Tata Tea Gold Vita-Care is available across General trade, Modern trade, and leading e-commerce platforms like Amazon. The product is available in 100, 250 & 500 gram packs and is priced at Rs 50, Rs 180 and Rs 340 (inclusive of all taxes) respectively