Law & Kenneth appointed as creative agency for Rangeela
Law & Kenneth has won the creative duties of Rangeela which is a flagship brand of Pidilite from Triton. Law & Kenneth was roped in completely on their credentials. According to sources, there was no pitch call in process.
The major portion of Pidilite products are handled by O&M while its media agency is Madison Media.
With this agency appointment, the brand hopes to acquire a different direction according to sources.
Pidilite Industries Ltd has been a pioneer in consumer and specialty chemicals in India since the late 50s. Its products range from adhesives and sealants, construction and paint chemicals, automotive chemicals, art materials, industrial adhesives, industrial and textile resins and organic pigments and preparations.
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