Leading Motor Company Roars Back with Hrithik Roshan

A couple of years ago, the biking community was hit with a wave of disappointment as Hero's flagship bike, the iconic Karizma, bid farewell to the market. However, the cult bike has made a triumphant return to the scene, with none other than Hrithik Roshan once again spearheading its brand image.

What makes this resurgence even more special is Hero's strategic move to once again associate Hrithik Roshan with the cult best-selling bike. The superstar's association with the bike dates back to its hay days, when his endorsement took the bike's popularity to new heights.

Hrithik took to social media to stoke the flames of anticipation. His enigmatic post, teasing the revival of the legendary cap-lift, sent fans into frenzy. He said, "If the tales are to be believed, then the time has come for me to ride the Legend again! Recreate the Cap-Lift using #LiveTheLegend and tag @heromotocorp. You are in for a legendary surprise with me!”.

With whispers of the original commercial featuring Hrithik making a comeback, the excitement has reached a crescendo. The image of Hrithik effortlessly lifting his cap, a gesture that encapsulated the free spirit of the bike and its riders, is etched in the minds of enthusiasts.

Hrithik's own journey as one of India's finest actors parallels the Karizma's own story of evolution and re-emergence. With his upcoming movie 'Fighter' touted as India's first aerial entertainer, the superstar's penchant for pushing boundaries and embracing new challenges mirrors that essence.