Leo Burnett Orchard launches ‘Jeetney Me Kick Hai!’ campaign for WINZO
Leo Burnett Orchard recently won the creative mandate for Winzo – India’s largest vernacular social gaming platform and has launched its 1st campaign for the brand ‘Jeetney Me Kick Hai!’. With over 70+ games available across various multiplayer formats in 12 languages, WinZO offers the widest range of online games across various genres.
The ‘Jeetney Me Kick Hai!’ campaign captures the joy and thrill of winning, big or small, be it in online games or in real-life situations. Each film in this 4-film campaign takes a humourous route to celebrate the small victories in our daily lives from getting into an auto before someone else or bursting random soap bubbles on the road comparing it with winning games on the platform. This is an integrated campaign and apart from TV, will also have a digital leg focusing on social media activation.
Speaking about the campaign, Saumya Singh Rathore, Co-founder, WinZO said, “As a platform, we are deeply entrenched in the spirit of Bharat. WinZO is the only vernacular social gaming platform in India. We stand for celebrating the winning mindsets of our consumers and the core of this campaign has been about celebrating small winning moments in everyday life. We are happy that we got the best partners to understand our vision and help us put it to life.
Amod Dani, Executive Creative Director, Leo Burnett Orchard said “Who doesn’t like to win big? But it’s even those small everyday victories that give us a sense of satisfaction and accomplishment. So be it catching an auto before the next guy, bursting a wandering soap-bubble or just switching the fan on, without leaving the couch. We took these everyday moments to bring alive our campaign for Winzo games. Each small moment of victory was connected to the game. We kept the tonality light, quirky and fun, just like the games. After every small win gives us a kick. Doesn’t it?
Manav Rai Ahuja, Branch Head – Mumbai, Leo Burnett Orchard added “Online gaming is gaining momentum in India and Winzo, with its unique offerings, is making a huge impact in this category. We are thrilled to partner Winzo in this journey. We are completely aligned with Winzo’s vision and will do everything possible to make them the most loved gaming platform in India.”