Liberty Group launches shopping portal!

Liberty, the leading footwear brand, today announced the launch of its first- ever online store ' www.libertyshoesonline.com. With the rise in internet penetration, more and more consumers are moving towards online shopping. No wonder, online shopping has been listed as the tenth most popular activity in India. The size of the online retail industry is expected to touch Rs.7,000cr by 2015, up from Rs.2,000 cr as per an ASSOCHAM study.

Liberty has always enjoyed steadfast support of its customers throughout its journey since inception and with the super star- Hrithik Roshan on their side as their Brand Ambassador; they would like to reach out to them more. Liberty online store is an entirely new approach to shopping for women and men designer shoes and accessories. Imagine a state-of-the-art website with completely modernized shopper-friendly interface and beautiful design. All merchandise is clearly displayed so that a customer gets a complete presentation of the product including high resolution visuals and all manufacturer information. Browsing is optimized so that a person can find whatever he or she is looking for easily and quickly. All registrations and check-outs are also made easy and painless. Moreover, having purchased once, it takes an absolute minimum effort to complete a subsequent order. The portal has a secure payment gateway path to assure a safe and protected purchase.

Speaking about expansion plans, Mr. Bansal said, "We are taking the proposition of offering great products at great prices to the next level with the launch of our online store. The retail sector is growing at a fast pace with the online shoe shopping emerging as a significant segment, which is expected to reach about 20 per cent by 2015 as per an ASSOCHAM study. With such great potential in the market, we are expecting a good response for our online store. We are looking to ship close to 1500 orders per month on an average to begin with and expect a growth of atleast 100% year on year for the first three years. Since the soft launch, we have already received tremendous buyer traffic on the site which is a sign of things to come."

Apart from its online store, Liberty products are also available on several other online Multi branded E- commerce sites like bestylish.com, jabong.com, myntra.com, urbantouch.com and more. Liberty Shoes Limited (LSL) began as exporters of uppers. Within a decade, it tied-up with a retail outlet in Hungary to provide stylish, smart and comfy Liberty fashion shoes. There has been no looking back for the company. Its presence has grown from a single showroom to 350 exclusive showrooms and more than 6,000 multi-brand shops. LSL also launched Liberty Retail Revolution Ltd. for the retail sector, with 'Revolutions' outlets across the metropolitan cities of Mumbai, Kolkata, Hyderabad and Chennai. Liberty has taken a leap from being a family brand to become an aspirational brand by accumulating youthful and fresh feel to it while reposition the brand so as to keep pace with the dynamically changing trends and tastes of the society. They are taking a step by step approach to implement the change in the retail process by reducing the brand age by 2-3 years every year.