Liberty Shoes strengthens its position in India!
Liberty Shoes Ltd has cemented a strong hold amongst its competitors. The footwear major, in the first six month of this financial year has added 50 additional stores and aims to add the same number of stores by March 2014. At present Liberty boasts of having 422 stores in more than 120 cities and towns and its each store features around 500 exciting and stylish designs for men, women and children.
Liberty has recently re-vamped the entire range of collection and are considered as the popular selling products. Liberty Fortune has been upgraded to meet the fashion conscious men who aspire to achive more in life. The DIVA collection has been designed for to create a combination that gives a feeling of freedom and fun with its daring blend of vibrant colors. Senorita Strings has been upgraded to go along perfectly with casual skirts, traditional wear and denims to brighten up any occasion. Gliders with it innovative technology is the best option for Kids as well as men who look for fashion and comfort at the same time. Force 10 Bolt which competes with international brands has been upgraded for the young enthusiasts on the jogging track to give an added push to their movement.
With the growing popularity of Liberty, the number of pairs sold by the company has increased by 68% in the past one year. The company’s sales for the first 6 months has also reached at an all-time high of Rs 216 Crore as against Rs 153 Crores achieved in the corresponding period. Liberty’s sales in the second quarter increased by 46% and stood at Rs 108 Crore as compared to Rs 74 Crore in the corresponding Quarter ended Sep 30th 2012. The company has also seen growth in its export which has increased substantially by 17%.
Elaborating about Liberty’s growing popularity amongst its customers, the Corporate Spokesperson said, “It is our constant endeavour to provide fahionable and comfortable footwear to all our customers. Our product range is in line with the changing fashion trends which makes Liberty the most preffered choice as compared to any other footwear brand in the country. We are witnessing 15-20 pc growth year-on-year. We have successfully increased our presence in the Indian footwear market and by next year we will open 100 more such stores which will offer better shopping experience for our customers who rely on quality products only.”
Liberty’s growth has been mainly due to the fact that it caters to the need of the fashion-driven and quality- conscious customers. The continous effort in providing new fashionable range and improvising on the product quality has made Liberty the prefered brand amongst today’s youth.
Brand endorsement by Bollywood celebtrity Hrithik Roshan has given further fillip. Hrithik’s Fortune Signature Collection launched by Liberty recently has been specially designed for the people who want to look exclusive and unique. The new Fortune Signature Collection has been crafted with genuine leather for the special occasions of your life.
With its commitment to provide quality shoes, Liberty has also reached out to people in various sectors like construction, engineering, defense, automobile, pharmaceuticals, mining, drilling, oil and gas etc where there is a huge demand for institutional shoes. The company’s institutional shoes is trusted by most reputed national and international brands like Mercedes benz, Honda, Toyota, Ford, Tata motors, DLF, GMR, Larsen & Toubro, Dell, Nestle, Parle, Whirlpool, Samsung, ITC, Pepsico, Apollo hospitals, Taj, The Leela, Bharat Petroleum, Reliance, Castrol, to name a few.
Liberty produces more than 50,000 pairs of footwear in a day and the range is amongst the largest in the industry, covering virtually every age group and income category from the price-conscious to the price-indifferent.