banner image banner image
 

Licious Elevates Senior VP-Operations Varun Sadana as Co-Founder

In a recent development, Licious, India’s first consumer unicorn in the making, announced a key rejig in their top management. Varun Sadana, Senior VP – Operations is appointed as a Co-Founder. The Company, in their 5th year of operations, has set itself multiple ambitious targets which will call for strategic diversifications and expansions. Licious intends to elevate key management roles to aid this next phase of growth while empowering their employees by enabling newer growth prospects and wealth creation opportunities. 

Varun has been associated with Licious for the last two years and have shown exceptional entrepreneurial attitude while driving the brand’s quality standards and regulatory compliance. With over 15 years of industry experience Varun brings with him an extensive knowledge about the market and nuanced understanding of the brand- both considered crucial for Licious at this juncture.

Prior to joining Licious, Varun worked with Snapdeal as the company’s Vice President - Category Management – Electronics at their New Delhi office. His five-year-long experience with the company included management of the electronics business vertical, overlooking the category planning, business development, and operations. Armed with a decade-long experience in the FMCG and retail space, Varun has worked with some of the finest brands in India, such as Hindustan Unilever, GlaxoSmithKline and IBM, to name a few.

Commenting on the new appointment, Rahul Jain- Head, Human Resources, Licious said“We are delighted to welcome Varun Sadana onboard as a Co-Founder. Varun has been instrumental in driving Licious’ vision over the last two years. Licious has always believed in building a core team empowered by people who are high on intent, competency and passion. As we complete five years of operations, we realise that at the core, our success lies in our team whose wholehearted participation and brand ownership enriches the company’s growth journey. We look forward to having Varun lead the way along with other leaders, as we continue to build India’s first consumer unicorn company.”

 “I am looking forward to this next chapter,” said Varun Sadana, Co-Founder, Licious“It's amazing to see how Licious has grown in such a short span of time. What is notable though is the emphasis and trust that the company puts on their people. Licious is building a high performance, motivated and inspired team and I am proud to be a part of it. I am excited about the possibilities that the future holds.”

Since its inception in September 2015, Licious has played a pivotal role in organising the fragmented $40-billion market in India. As a category-first and digitally native brand, backed by technology, Licious has been able to solve the prevailing customer pain points of quality, hygiene, freshness and convenience in a sustainable manner. Currently,Licious serves a customer base of over six lakhs, with nearly 90 per cent of the business coming from repeat clientele. Licious has several industry-first initiatives to its credit - aseptic cold chain processing facility managed by doctors and meat scientists, first-in market technology like vacuum packing and modified atmosphere packaging to maintain freshness of short shelf-life products, and IoT-powered refrigeration technology across all stages of cold chain.

Marketing
@adgully

News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Marketing