Life OK ropes in Endemol to produce its new show 'Police Dial 100'

Crime has no place in a civilised society and our law enforcing agencies patrol the streets relentlessly to tighten the noose around this menace.  Our spirited Police forces battle all odds and take criminals head-on every day. Life OK, India’s fastest growing Hindi general entertainment channel, and Endemol India , will salute this ‘never say die’ spirit of our law enforcers in its new show Police Dial 100 - a fast paced program that travels with the police to capture real life crimes and investigations. The show premiers on June 22nd at 7 PM on Life OK.

Police Dial 100 will transport its viewers into the dark alleys of real-life crime scenes and the investigations that follow, through police’s lens. It brings police, camera and action together for the first time on Indian television to offer viewers a first-hand experience of thrilling live chases and the stark realities of police operations. The series is shot live and showcases ‘Asli Police in Asli Action.’

To begin with, the show will travel with the Delhi Police to scan the streets of the national capital city that has attained notoriety for its soaring crime graph. It captures every movement - from the very first call on emergency helpline no. 100 -- to nabbing the perpetrator of the crime. Besides the thrill, the series also envisages to highlight several challenges that our police forces encounter every day. From kidnappings to murders, Police Dial 100 covers a range of cases that the law enforcing agencies tackle routinely. The show will acquaint its viewers with the stressful world of police, their control rooms, the organisational structure, their deep-rooted intelligence network and spontaneous techniques to solve cases.

Speaking of the show, Mr Ajit Thakur, General Manager, Life OK said, “Police forces have a tough job of maintaining law and order, especially in densely populated Indian cities such as Delhi and Mumbai. Police Dial 100 is Life OK’s effort to delve deeper into the functioning law enforcing agencies and capturing on camera the highly stressful lives our police forces lead. The one-of-its-kind show in India will showcase things that are often not discussed on camera. The series isn’t based on any script and won’t

feature dramatization or enactments, but will only capture reality as it happens in the police’s world. We are confident that the audience will be thrilled to see our real life heroes on camera.”

Deepak Dhar, MD and CEO, Endemol India, said, “Endemol has always broken the mould when it comes to new and innovative programming. For the first time in the history of Indian television we present a show that explores the real world of cops and crime. Our cameras have captured the activities of the police force, working to solve a case in real time. We would like to thank, Shri Neeraj Kumar, Commissioner of Police, Delhi, for his cooperation in allowing us to explore the world of crime through the eyes of the police.”