Liiqvd Asia bags digital mandate for KALPATARU

LIQVD ASIA has recently won the digital mandate for well-known premium real estate company Kalpataru Limited in a multi-agency pitch.

The agency has initiated work for the company’s digital media marketing requirements from July 2015. Kalpataru is one of the leading real-estate companies in India with over 46 years of experience.

Kalpataru spokesperson said: “We wanted to partner with an agency that could embark on a digital journey with us to connect with our potential buyers. The team at LIQVD ASIA boasts of experience and youthfulness that’s a much-needed mix for a brand like ours. We were impressed with their role in building several high profile brands. We are confident that with their insights of our business, they will be able to take our brand to newer heights in the digital experiential space."

Kalpataru has delivered over  93 landmark projects over the last four decades and constantly works with a detailed emphasis on product research and consumer insights to meet the new-age consumer’s lifestyle demand.

Speaking of the development, Zubin Nalawalla, Co-Founder & Director, LIQVD ASIA adds, “Kalpataru has been an established premium real estate company over the last four decades and a brand to reckon. For us, associating with a brand as prominent as them is certainly a matter of pride.  We are here to ensure digital media gives the much needed connect with the consumers in the housing space by providing effective communication and relevant business opportunity for Kalpataru.

The multi-agency pitch was held over a period of two months with agencies including, Interactive Avenues and Amura Marketing Technologies amongst few others.