LinkedIn encourages B2B marketers to bring brand stories to life
Recently, LinkedIn announces native Carousel Ads for Sponsored Content, an ad unit that allows marketers to feature a swipeable series of up to 10 cards to tell a visually engaging brand story. Carousel Ads will allow marketers to humanize their B2B marketing efforts and foster a more enriched engagement with their audience. With this additional space, they have the flexibility to share more content and create higher-quality interactions with their target audience. With carousel ads, you can tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.
Speaking on the announcement, Virginia Sharma, Director Marketing Solutions, LinkedIn India, said, “Behind every decision-maker is a real person, and Carousel Ads forSponsored Content let you play around with eye-catching and interactive imagery to show off your brand’s personality, tell a deeper story, and improve engagement with that decision-maker. Humanizing the brand is key for B2B marketers today, and Carousel Ads are the natural evolution in LinkedIn’s marketing offerings that can be leveraged at every stage of the buyer journey. This new offering allows multiple visuals for creative storytelling and brings your B2B brand stories to life.”
With LinkedIn Carousel Ads, marketers can:
Tell a complete brand story
In a single Carousel Ad, users can feature a swipeable series of up to 10 cards and customize each card. With this additional space, users have the flexibility to share more content and create higher-quality interactions with their audience. Further, carousel ads enable users to tell a deeper story, showcase multiple offerings at once, feature a single offering in depth, and share industry insights.
Command the attention of a professional audience
Carousel Ads are interactive and have eye-catching visuals, which makes them stand out in the newsfeed. Stories become tangible and encourage engagement with the brand on both desktop and mobile.
Drive results for business goals
Like all LinkedIn marketing products, Carousel Ads allow advertisers to leverage LinkedIn’s robust targeting and reporting capabilities, so they can better understand the ROI of their campaigns. In addition to the standard metrics, like click-through rates and number of leads, marketers can measure for an ad unit and see clicks and impressions by individual card. The feature currently offers downloadable reports.
Since its beta launch, over 300 advertisers, like Hewlett-Packard Enterprise, RBC, and Volvo Canada, have used Carousel Ads to create fun and informative campaigns to tell stories about their company, products and services, industry, and more. Seventy-five percent (75%) of beta advertisers said that they will use Carousel Ads in their next Sponsored Content campaign, largely due to seeing increased engagement and click-through rates. Carousel Ads for Sponsored Content is now available to all businesses.