Listerine encourages #CompleteTheRoutine for Oral Health Day

This Oral Health Day, Listerine spreads awareness about the role of brushing and swishing/mouthwash to #Completetheroutine as part of its ‘Healthy Mouth, Happy Life’ campaign.

As part of the month-long campaign, Listerine has launched a host of initiatives and a high impact panel discussion with eminent oral health and dental experts to create awareness on the importance of oral health and oral care routine to maintain a healthy mouth.  To educate and make the public on-ground aware, Listerine has collaborated with Indian Dental Association (IDA) to address public queries and dental check-ups across cities of Mumbai, Bangalore, and Delhi. Furthermore, 1000+ dentists associated with IDA across India would celebrate the occasion in their clinics. Dentists from IDA also came together to co-create a “Oral care routine rhyme” to highlight #CompleteTheRoutine for a healthy mouth. The rhyme will help spread the message to the masses using social media.

Additionally, Listerine has also engaged with leading social media influencers and experts (Dr M Ravindranath, President & Dr Ashok Dhoble, Secretary General from IDA) to spread the word to #CompleteTheRoutine by including brushing, flossing and swishing as part of the overall oral care regime.

Commenting on the brand’s commitment to oral health, Manoj Gadgil, Vice President, Marketing and Essential Health Business Unit Head, Kenvue India said, “With our latest campaign, 'Healthy Mouth Happy Life’, Listerine wishes to strengthen its efforts to educate consumers on the critical role of mouthwash as part of their daily oral care routine. This Oral Health Day, through our various initiatives we encourage our consumers to #CompleteTheRoutine for a healthy mouth and lead a happy life.”

There are significant scientific studies which highlight the important role of mouthwash as part of the overall oral care regime. While brushing and flossing remove the plaque build-up, rinsing with a mouthwash helps in reaching all corners of the mouth to remove germs. We thank Indian Dental Association and its dentists for their wholehearted participation to highlight the importance of #CompleteTheRoutine” with a mouthwash”, he further added.

In its second year, Listerine Healthy Mouth, Happy Life campaign has been successfully educating consumers on oral health through its various touchpoints.