LIV Sports bags exclusive rights for Champions Tennis League

Multi Screen Media (MSM) announced that “LIV Sports”, its premier Digital Sports Entertainment destination holds the Mobile and Internet Broadcast rights of the Champions Tennis League for India, conceptualized by Indian tennis legend Vijay Amritraj and All India Tennis Association (AITA).

The Champions Tennis League will feature six city based teams, who will play 12 matches over a 10-day period from November 17th to 26th, 2014.  Each of the six official CTL teams from Chennai, Bangalore, Pune, Delhi, Chandigarh and Mumbai comprises of Indian and International marquee players, including promising local youngsters handpicked by AITA. Some notable players to participate in one of the biggest tennis tournaments in India include Martina Hingis, Venus Williams, Somdev Dewarman and David Ferrer., among others.

Viewers will be able to watch the LIVE telecast of the Champions Tennis League and catch Video-on-demand highlights on LIV Sports.

Uday Sodhi, Executive Vice-President & Head- Digital- Sony Entertainment Network commented, “We are immensely excited to bring to you the Champions Tennis League 2014, designed to ignite the passion for tennis and inculcate a love for the sport. CTL undoubtedly promises to offer a never seen before spectacle in India, for tennis and thereby taking the sport to a whole new level of awareness and popularity. With CTL and other high quality interactive sports content we are committed to keep every cross section of our consumers hailing from different parts of India actively engaged.”

“LIV Sports started as the Official Mobile and Internet Broadcaster for the 2014 FIFA World CupTM Brazil and then moved on to bagging the exclusive web and mobile rights for the ongoing Qualifying matches for the 15th European Championship - Euro 2016, for India. The digital destination was conceived to offer quality sports-entertainment content that is mass inclusive and not designed to cater only to ardent sports fans”, he added.

The CTL teams are made up of the world’s top 25 ranked male and female players will be structured into two groups, each having three teams each, where they would play each other in a home and away format. The teams topping their respective group will play each other in the grand finale for the prize money of Rs. 1 crore. The runner-up will receive Rs. 50 lakhs. Each of the six teams will also have an international legend as their playing captain, apart from a noted Indian male tennis player, plus a top ranked junior Indian girl and boy from each city.