Livspace launches Love the Way You Liv campaign with Virat and Anushka
To further strengthen its leadership in the home renovation and interior segment, Livspace, India and Southeast Asia’s largest omnichannel home renovation platform, has launched its 2022 brand campaign, Love the Way You Liv. To further amplify the campaign, the company has roped in Virat Kohli and Anushka Sharma as its first-ever brand ambassadors. Featuring the star couple, the campaign aims to showcase the expanding roles of homes in our lives and how Livspace enables you to do more and get more with every room in your house.
The films conceptualized by Mumbai-based TILT Brand Solutions, Anushka and Virat showcase their struggles with poor design and loosely fitted infrastructure of their home and shed light on the entire home interiors process made easy by Livspace. The campaign highlights aspects of design, quality and the overall experience of home interiors in an average Indian home and how Livspace makes it possible for you to make your home the best place to be and create countless avenues for celebrating, having fun, much more.
“Through ’Love the Way You Liv’, we aim to establish Livspace as the best enabler when it comes to building your dream home and our ability to help homeowners get more from every space. Building on our previous campaign that encouraged people to discover the joy of smart design, this time around too, we decided to double down on our message that great interior design is not just about the way things look but also about how it functions - so both design and quality. We are very excited to have Anushka and Virat on the Livspace team. Having embarked on this new association, I am confident that our brand ambassadors will further enhance the brand's position among consumers,” said Kartikeya Bhandari, CMO, Livspace.
With this campaign, Livspace will look to create high recall and strengthen connect with customers across regions. Going live alongside Indian Premier League 2022 as an Associate Sponsor on Hotstar, the campaign will be amplified using a multi-pronged approach including a strategic mix of television, digital, social media along with connected television to reach out to relevant audiences.
Joseph (Joe) George, Founder Chairman & CEO, Tilt Brand Solutions adds, "When a brand's strategic core is in place and uniformly understood by both client and agency, creating communication is fun, easy and efficient. This campaign too we decided to reiterate Livspace's passionate take on design - if it doesn't make life better, it's not a good design! Virat and Anushka have been cast by the brand this year in the belief that they will further reinforce the brand's personality, tone and tenor. Adarsh Atal, our Senior Director - Creative has yet again weaved his creative magic on the brand."
Talking about their experience, actress Anushka Sharma said, “The shoot was a blast. To do a completely silent film and play off each other’s expressions was super fun especially when doing it with Virat. Livspace films have always been fun to watch, and I hope these are more fun and madder!”
“The livspace experience was super fun! It’s a brand that's been doing some really outstanding work and am glad to be a part of it!” added cricketer Virat Kohli.
A recent unicorn, Livspace has standardized the whole experience for consumers and has been working towards solving challenges of a largely unorganized home interiors and renovations market. Through an efficient, engaging, and entertaining way, the brand aims to introduce more and more homeowners to a professional way of getting home interiors and renovations done and realizing their dream homes.