Loco launches ‘Legends’, India’s first NFT platform for esports

Dedicated to democratizing gaming entertainment in the country, Loco, India’s largest and fastest growing live game streaming and esports platform, announces ‘Legends’, India’s first NFT platform for esports. The platform will allow users to own and trade esports collectible assets, helping them turbocharge their fandom and experience the thrill of stepping into the shoes of esports scouts. Legends sets the stage for decentralization for gaming creators with Loco committing to supporting the game-fi ecosystem in the country.

Loco Legends launches with exclusive partnerships with the most popular esports teams in India including 8bit, s0ul, Godlike, Revenant, Blind, and XO among others. These top Indian esports teams are the category dominators in popular games like BGMI, FreeFire Max, and Valorant, and provide fans with the most credible NFT experience. Loco, with 52 million users, brings with it the largest and most engaged community of gamers in each of these categories.

Loco has also built a proprietary data system that powers Legends. This system leverages the data generated by the large number of tournaments empowered by Loco, which is the largest backer of esports tournaments in the country. Furthermore, Loco has signed exclusive partnerships with major esports tournament organizers including Villager esports and Upthrust esports to ensure that its data platform also has the best in class data pipeline.

The first asset on Loco Legends will be NFT esports cards. This offering combines non-fungible tokens (NFTs), and free to play esports fantasy gaming. Users can purchase NFT trading cards allowing them to buy and sell cards amongst each other and also participate in free-to-play fantasy pools. By collecting, owning, and trading these limited edition digital collectibles, Loco is designing a unique fan experience, where users can truly get closer to their heroes, build real world connections, and enhance their watching experience. The NFTs will be limited in number and unique to each owner, making every owner a true superfan! Loco is the first to build a large-scale consumer platform of this sort in India, that is embracing NFTs & web3. 

Founders Anirudh Pandita and Ashwin Suresh, shared, “We are passionate about the potential of web3 to empower creators and create new fan experiences in the gaming community. Gamers are the earliest adopters of new technology and our community has shown a strong acceptance for these initiatives. We are excited about providing users an easy to use experience so that they can enjoy the power of web3 without dealing with the complexities that other products are often plagued with. We are also pumped about the partners we are bringing with us and the experiences that these partnerships will help us deliver to users. Our team firmly believes that this is a unique opportunity to unlock a new paradigm in gaming and this product is the first step in our roadmap. ”