Lodestar UM bags media duties of Simplilearn

Simplilearn, a professional certifications company, has assigned its media mandate to Lodestar UM. As part of the mandate win, the agency will take care of the brand’s media duties in domestic and international market.

Vedanarayanan Vedantham, Head of Marketing, Simplilearn, said, “Working with the Lodestar UM team was a pleasure. Their knowledge of the media space coupled with their strong focus on customer delight made them a pleasure to work with.”

Commenting on the win, Nandini Dias, CEO, Lodestar UM, said, “We are happy and proud to have been trusted with Simplilearn and will partner the client across all its media needs. We are confident that with our differentiated offering and in-depth understanding of e-commerce and technology Simplilearn will further consolidate its leadership.”

Vaishali Verma, Chief Operating Officer, Lodestar UM, Bangalore, added here, “I am delighted at the win of Simplilearn. They are defining this category and we look forward to partner them in their growth through our differentiated planning approach.”

The win adds significant weight to Lodestar UM’s client portfolio, which includes marquee clients such as J&J, Coca-Cola, Mahindra & Mahindra, Samsung, Amul, Tata, Wipro, and Zivame, among others.

Simplilearn, a pioneer in online education for professionals, creates course programmes, exams, and lab projects for professionals across the world. The company prepares them for the complete certification exams. Simplilearn offers over 300 short-term courses across business, technology, marketing and creative domains that enable professionals receive certificates from accredited bodies. It has its footprints in the US, Australia and Singapore.