Loop Mobile bags "Best Local Media Plan' award at OAC 2011

Loop Mobile was awarded with the Bronze Medal at the recently concluded prestigious Outdoor Advertising Convention 2011. Loop Mobile's popular Purple brand changeover Campaign was presented with the award in the Best Local Media Plan category for its presence in Mumbai. The campaign was designed by TBWA and put together by outdoor partner Poster Publicity.

The previous year, Loop Mobile changed its brand identity and turned purple from a multi-palette logo. This was a manifestation of the Going for Great brand thought of offering more than the best to customers. This kick started with a Network Communication around Purple Tower, followed by launch of pre-MNP campaign under Going for Great Challenge with 1st of its kind Service Guarantee & Network Challenge. As part of the Network campaign, Loop Mobile was announced as the No. 1 GSM network in Mumbai by an independent survey. Loop Mobile Privileges marked launch of Loop Mobile loyalty programme followed by customer endorsement campaign called - "I chose wisely' showcasing popular names like Peter Mukherjee, media pioneer and Raell Padamsee, theatre personality.

Loop Mobile uses an innovative approach to communicate to the masses through their OOH media across Mumbai. The campaigns saw innovations like purple tower, purple carpet and purple blinking lights to reinforce the new look and vision of the brand.

On winning the OAC 2011, Arif Ali, Head ' Brand & Communications, Loop Mobile (India) Limited, said, "This award is a reflection of our strategic use of OOH media to communicate our Purple Changeover campaigns with innovative customer offerings connecting with our customers in the city. I am thankful to the eminent jury who selected our campaign as a winner among other worthy competitors. Through Loop Mobile outdoor campaigns, we ensure that consumers are aware that we provide beyond the best as a part of our new commitment of Going for Great."

Loop Mobile is the fastest emerging and most engaging outdoor brand to reach out to the city of Mumbai through their catchy and innovative outdoor communication.