Love is in the air or is it 'offers' are in the air!!!!

Its February and Love in the air! A look around and one will find love, positiveness and creativity. And in such favorable month how can brands stay behind; all have taken it to their task to be creative and stand out in this 'love'ly atmosphere.

DLF Place, Saket, embraced the theme of love with romantic movies, soul-stirring music, shopping offers and food that tickled the taste buds. The Chinese believe that the ladybug indicates the arrival of true love, while the Europeans say the ladybug brings good fortune. This Valentine's Day, both the beliefs came true at DLF Place with the ladybug and the fortune bug showering love and good luck. All one had to do was shop, unravel the spots on the ladybug and get lucky. And if fortunate enough, one could also fly to Mauritius, on an all-expense paid trip for himself and his special one.

Hard Rock Café is known to offer the best experience, right from its signature décor and superior rock-themed ambience, to its vast collection of music memorabilia, excellent food and cocktails. On Valentine's Day too, HRC did something unique. On February 14, HRC turned off all lights, offering a warm welcome to its patrons. Whether one was dropping in for a pint or sampling the scintillating Valentine specials, Hard Rock offered a unique experience to those who are in the mood to celebrate love this season.

Joining the long list of celebrators of the day, how could the most active celebrator stay behind ! Taj Hotels - Vivanta by Taj ' President, Taj Mahal Palace & Taj Lands End in Mumbai offered exotic flavors, sumptuous desserts and romantic gift hampers. Also they gave an opportunity to carve some golden memories at Casablanca, Wasabi or The Zodiac Grill with "Chef's Special Valentine menu' and a "Luxury Gift for the lady'. A splendid evening with a magical ambience and soothing music by pianist Austin provided an exquisite dining experience at The Zodiac Grill.

Similarly, at one of India's favorite holiday destinations, Grand Hyatt, Goa began with its offerings from 11 February itself. They gave an opportunity to get you and your partner to a celebration of love at Confeitaria, The Verandah and Pool Bar and Grill.

When one talks celebration, how can one possibly skip 'fashion'. Hidesign celebrated Love at first sight this Valentine's day with a collection of fabulous satchel bags and wallets in their delicious lizard & croco print vegetable tanned leathers. The gorgeous BERG collection with over sized lock and brass rod handle adds vintage glamour to your evenings and days.

When it comes to pamper the lady love on this special day, no man would want to go wrong with a woman's most desired gift - jewelry! Tara Jewellers got their new Valentine's collection with a new chic look to the everlasting heart-shaped pendants studded with sparkling diamonds. With classic designs at affordable prices ranging between Rs. 3000 to Rs7000, this collection would complement the everyday wear to the perfect little dress on the Valentine date! Also Forevermark jewellery introduced their Valentine collection.

While the on-ground stores flashed billboards and posters talking about their offers for this live season, the online shopping portals were not behind. Here's a look at what they had to offer.World renowned brands like Sony, Canon, Olympus and Nikon participated in mega sale by Tradus.in. They offered stylish and light weighted gadgets to add charm and elegance to your style. Tradus.in, India's finest online shopping portal brought another exciting offer on most sturdy DSLRs in market. With the day of love, Tradus.in ceases the opportunity by announcing special discounts to attract more shoppers. "Play safe this Valentine day!!" was what Snapdeal.com, India's fastest growing e-commerce portal said when it brought out an exclusive campaign to offer a pack of Condoms at just Re. 1 on this Valentine's Day. Snapdeal.com had partnered with well known condom brand Durex, for this campaign which went live on the 14th February, 2012. Crazeal.com, the India unit of Groupon Inc., launched a series of special offers for consumers across India to celebrate Valentine's Day. With the launch of Valentine.Crazeal.com, consumers could access great offers on gifts, dining, nightlife and holidays to celebrate Valentine's Day with their loved ones.

GETIT Infoservices (P) Ltd had launched a dedicated Valentine's Day website offering unique features such as online gifting, hotdeals gift coupons, e-cards, holiday packages, information on promotional activities in malls, movies and love songs for the users to avail the best deals and discounts for their loved ones. MSN India had set up a special destination for Valentine's Day. All one needed to do was click to login to www.lifestyle.in.msn.com/valentinesday/andenter the wonderful world of MSN and give your love life a new high! Full of juicy dating/relationship tips, sexy tools to ramp up your Love IQ and thrilling contests, MSN India's Valentine's Day Special is just the place to celebrate the romantic season. First up, enter the 'My Love Story' Contest, live from 13th to 29th February, 2012. An innovative and interesting offer was made by eBay India, where it gave an opportunity to design one's diamond ring on this Valentine's Day. eBay India, India's leading eCommerce marketplace, brought an easy-to-use Diamond Ring Configurator that enables consumers to design their dream diamond ring.

Similarly, as the spirit of Valentine finds its way into your heart, VLCC introduced three new make-up looks offering an array of choices to make you look just perfect.

While brands are in a run to make this valentine's day more 'material' or 'object - oriented' by the most tempting offers and deals, and they are all talking about their idea of love and celebrating it; one wishes that while brands would mint some more money and celebrities head into celebrations, love continues to remain in the air for all! hope you all enjoyed and will enjoy the month of love!!!