Lowe Lintas’s campaign convincing parents to purchase HP Chromebook

One of the leading brands in the laptops category, HP India, has recently launched its latest range of HP Chromebook laptops with a multi-film campaign. Conceptualised by Lowe Lintas Delhi, this campaign aims to empower the tech-savvy youth by showcasing the unmatched features and style of HP's innovative Chromebook.

In an era where technology plays a pivotal role in shaping our lives, the Gen Z demographic is at the forefront of embracing innovation, creativity, and connectivity. With its array of features including innovative convertible touchscreen, G suite for Education, long lasting battery life and ease of portability, the HP Chromebook offers a one-stop solution to all potential customers.

“We are delighted to introduce this new campaign for HP Chromebook,” said Prashant Jain, Chief Marketing Officer, HP India. “This product is designed to empower learners by offering them the flexibility to collaborate, learn, and unleash their creativity on their own terms. With its fully convertible touchscreen, a wide array of 1 million apps, and impressive battery life, the HP Chromebook provides unprecedented freedom to learn and create. In today's digital era, the right tool can revolutionize the learning experience and ignite imaginative thinking. We are thrilled to contribute to this transformative journey for young minds.”

Lowe Lintas Delhi has created a humorous multi-film campaign inspired by the energy of Gen Z. These films feature two friends scheming to convince one of their parents about the benefits of possessing the HP Chromebook. With one film focusing on its impressive battery life, another showcasing its million-app-strong App Tray, and the final one highlighting its convertible touchscreen, the commercials strike a light-hearted tone while deceptively/ cleverly putting the spotlight on the laptop's key features to an unfamiliar yet aspirational audience.

Its humour meets technology that Lowe Lintas has attempted to rewrite the rulebook for this HP Chromebook campaign.

Sharing her excitement about the campaign, Vasudha Mishra, Regional Creative Office, Lowe Lintas Delhi said, “How to communicate the product benefits strongly and evocatively has been the core of this campaign. Mohit Pasricha and his team have clearly left no experience unturned in coming up with this delightful series.”

The campaign is now live across various media channels, including television, digital platforms, and social media.