LS Digital Launches Clothes Contribution Drive in Collaboration with Goonj

LS Digital, a new-age independent digital marketing transformation  group, had conducted a clothes contribution drive in collaboration with Goonj, a 24-year-old NGO that  provides disaster relief, humanitarian aid and community development, at its Mumbai office. The CSR  activity, which began in the last week of October, witnessed employees coming in large numbers to  give their old and unused clothes for a noble cause. Goonj will repurpose and distribute these clothes to the remote communities of India.  

Anshuman Misra, SVP (Human Resources Development), LS Digital said, “We witnessed an  overwhelming response for this drive, where in our employees came in large numbers to contribute clothing that can be repurposed and reused by those who are in greater need. I thank Goonj for the  excellent work they are doing and look forward to many more such initiatives with them.” 

Goonj uses discarded clothing from urban households to resolve challenges faced in water,  environment, livelihood, education, health, disaster relief and rehabilitation in rural Indian  communities. The organization connects with individuals, corporate institutions, schools and colleges  to run awareness programmes and contribution drives for clothes. These items are sorted, mended  and upcycled into other forms—like cloth pads, bags, and relief kits—before dispatching them to areas  that are in need of relief. Over two decades, Goonj has partnered with over 600 grassroots  organizations, been involved in 55,000 community development projects, and routed over 40 million  kilos of garments to rural India.  

Commenting on the donation drive, “It is a great initiative that LS Digital has taken, and hope collection  drive happens consistently. The employees could also take up other employee engagement activities  of Goonj as well” – Susaana, Team Goonj 

The clothes contribution drive drew a lot of attention at the LS Digital Mumbai facility. Employees  came in large numbers to give their unused clothes and contributed towards this meaningful and socially responsible initiative. It also helped LS Digital foster a sense of purpose amongst employees and encouraged meaningful engagements. 

LS Digital recognizes the importance of contributing to the well-being of communities in which they  operate, teaming up with organizations like Goonj to contribute to community development. This  aligns with its support for environmental and social principles, especially the UN’s call to become part  of the solution to the challenges posed by globalization. Recently, the organization became part of the  UN Global Compact, a voluntary corporate initiative that aims to implement universal sustainable  principles at the workplace.