LT Foods has launched an innovative digital campaign for ‘DAAWAT Biryani Kit’

LT Foods Ltd, the more than 70-year-old Indian-origin global FMCG Company in the consumer food space, has launched an innovative digital campaign for ‘DAAWAT^® Biryani Kit’, that elevates the joy of preparing authentic Biryani at home conveniently and allows consumers to relish the world’s most cherished delicacy with their loved ones.

‘DAAWAT^® Biryani Kit' is an artful curation of DAAWAT^® Basmati, authentic Biryani paste, whole spices and raita seasoning to complete an authentic biryani experience. Offering a selection of three iconic regional variants - Hyderabadi, Kolkata, and Lucknowi - each kit is a comprehensive package containing all the essentials needed to effortlessly craft an authentic biryani conveniently. Launched in the year 2022, ‘DAAWAT^® Biryani Kit' has already become a hot favourite amongst Biryani lovers.

In its latest digital campaign, the brand is set to carve a unique niche in the convenience segment while upholding the authenticity of Biryani. Tailored for food enthusiasts, particularly Biryani lovers, the campaign endeavours to celebrate the pleasure of concocting a flawless Biryani at home in just 30 minutes. It strengthens DAAWAT^® Biryani Kit’s positioning as a ready-to-cook solution, offering the dual benefits of authenticity with convenience.

This campaign showcases how a loving husband serenades his wife over a mouth-watering Biryani. Watch the campaign to see how the playful banter unfolds: 

Speaking on the new digital campaign, Mr. Ritesh Arora, CEO, India and Far East Business, LT Foods, said, “In our pursuit of culinary innovation and understanding the pulse of our consumers, we at LT Foods are on a mission to address the ever-evolving needs of the consumers. Our DAAWAT^® Biryani Kit is designed to enable the experience of preparing an authentic Biryani conveniently at home. Our focus with DAAWAT^® Biryani Kit is to create a unique category in the convenience segment, all while preserving the authenticity that Biryani enthusiasts cherish. We recognise that Biryani is more than just sustenance; it is a way of expressing emotions and bringing people together. Crafting an authentic Biryani is an art which requires precision, attention to detail, and time.”              

He further added, “DAAWAT^® is committed to offering thoughtfully curated Biryani recipe solutions helping to prepare Biryani effortlessly anytime at home in 3 easy steps, with love and mélange of Basmati & Spices, to make any occasion a memorable moment with loved ones. With the DAAWAT^® Biryani Kit, we are taking authentic Biryani experience across the globe by leveraging our strong distribution network. It is already available in key markets outside India in select retail channels across the U.K., Australia, and Europe, and very soon, the DAAWAT^® Biryani Kit will be available in North America and Middle East markets”.

Excited about the latest TVC campaign, Mr. K. Ganapathy Subramaniam, VP & Head of Marketing, LT Foods, shared, “Our newest digital creative is not just about culinary excellence; it's a delightful journey of people bonding over Biryani. In this campaign, we want to showcase that everyone can experience the thrill of crafting an authentic biryani for their loved ones with ease using DAAWAT^® Biryani Kit. Let’s personalize our Biryani moments. This campaign is a celebration of those who yearn for the joy of crafting this iconic dish effortlessly in just 30 minutes.”