M&C Saatchi grabs Grasim Suitings account

M&C Saatchi has won creative duties for Grasim Suitings. The retail brand for men suitings is back in active marketing and has given its account to Saatchi to handle.

The brand had signed Akshay Kumar in 2007 as the brand ambassador while positioning itself as a brand for 'the self made man'. But since then the brand did not do much advertising as the brand was involved in the pageants such as Grasim Mr India and Grasim Mr International to connect with young consumers.

According to the reports, in an effort to again connect to the consumers, Grasim chose to go for a pitch. And Saatchi won the pitch by presenting the impressive presentation.

Since last 10 years O&M, Delhi was handling the the brand's creative duties.