M&C SAATCHI-i wins 3rd time in a row at the DMA Intl. Echo Awards

For the third consecutive year, M&C Saatchi has won metal in the Financial Services Category at the Direct Marketing Association (DMA) International Echo Awards 2013. The awards ceremony was held on October 15, 2013 in Chicago, USA.

This year, the agency won a Bronze for its “Laxmi Papad” mail pack for Birla Sun Life Mutual Fund and a Bronze for its “Hastakshar Mudra” mail pack for Aditya Birla Money. Its earlier awards, in 2011 & 2012, were both for work done on Birla Sun Life Insurance.

With 4 awards in 3 years, the agency (which incidentally is only 5 years old) has quickly established a culture of winning at the highest levels of global creative awards and has achieved a first for any Indian Direct Marketing Agency in recent history.

Rakhshin Patel, Partner, M&C Saatchi, explains, "This year it doesn’t just thrill me that we have once again contributed to raising the flag for the Indian Direct Marketing Industry, but on a personal note it also makes me very proud that our relatively young agency has won on the global stage for 3 consecutive years. Aditya Birla Financial Services Group has a culture of inspiring award winning work and I am thrilled that our agency is helping them cement their credentials as the most awarded financial services company in the country.”

Ajay Kakar, Chief Marketing Officer, Financial Services, Aditya Birla Group, added, "I am extremely delighted that ABFSG has once again emerged as a leader in creative excellence on the global stage. We are very proud and humbled at this great honour. I am particularly pleased that our 4 International DMA Echo Awards also span our businesses. I salute M&C Saatchi’s passion and commitment to our businesses and towards creating world class work.”