Maanesh Vasudeo on how LS Digital is building global expertise with #ChallengetheNow

LS Digital Group, a leading independent digital marketing transformation (DMT) company offering a comprehensive suite of digital marketing services in India, has made a strategic move by appointing Vishal Sharma as their new Deputy Vice President (DVP) of Media Buying and Trading.

The appointment of Vishal Sharma as Deputy Vice President - Media Buying will play an important role in augmenting the Media Buying vertical at LS Digital. Sharma brings to the table over 18 years of experience across industries, where he handled vendor management, branding planning, buying and trading, and building strategy for performance marketing.

In an interaction with Adgully, Maanesh Vasudeo, Senior VP – Media Operations Biddable Performance Operations, LS Digital, speaks about how Vishal Sharma’s appointment will strengthen and add value to the media pillar of LS Digital, which offers an all-inclusive suite of digital marketing services through its 6-pillar DMT framework. He also sheds light on the guiding mantra - #ChallengetheNow, building global expertise, partnerships and acquisitions, global expansion, and key leadership hiring, and more.

Can you share the importance of the appointment of Vishal Sharma for the vision and mission of LS Digital?

In a world where digital has gone beyond media and has become a way of life, brands find it challenging to look beyond to tap into its unexplored potential and make the future. LS Digital, India's largest integrated digital marketing transformation (DMT) company that offers the most comprehensive suite of digital marketing services through its 6-pillar DMT framework built in and for India and the rest of the world, is in an ongoing pursuit of strengthening each DMT pillar. Vishal’s appointment is in line to further strengthen and add more value to our Media pillar.

How will the role played by Vishal Sharma in making the DMT framework strong andthe benefits of the integrated solutions bring to the clients?

Each pillar within the DMT framework is being built like an expert pillar. Vishal, with his expertise, will help us further enhance our expertise in partner/ publisher managed media. He will also help strengthen our new paid media avenues of the solutioning, resulting in a stronger Media pillar within our 6-pillared DMT framework. With our guiding mantra #ChallengetheNow, we have been concentrating on building global expertise in each pillar; partnerships and acquisitions, global expansions, and key leadership hiring. The goal is to provide true digital marketing transformation solutions to various brands and industries.

What is the significance of partner/ publisher-managed media in the present-day landscape?

As consumers explore new websites, platforms, and publishers, it becomes extremely important for marketers to be present there. Diversifying the media spend portfolio is extremely important to grow at a faster pace than the big platforms. Most businesses in India are yet to cover a sizable distance in terms of digital business. With digital penetration and services improving every day, brands need new avenues to reach out to their consumers and that's the significance of media purchased from partners and publishers.