Machdar Motorsports signs in as presenting sponsor for India's first Motorsport forum

Machdar Motorsports, promoters of the i1 Super Series Championship, has in its bid to take a leadership position in the sport signed on as the Presenting Partner for India's first-ever Motorsports Forum, being organized by SportzPower in New Delhi on November 24.

The day-long conference is being organized in association with the Federation of Motor Sports Clubs of India (FMSCI), the sport's governing body in India, and with the Federation of Indian Chambers of Commerce and Industry (FICCI) as a Support Partner.

The Indian Motorsports Forum 2011 (IMF 2011) will be a neutral platform for all stakeholders of the Indian Motorsport community as well as international players with an eye on the Indian opportunity to meet, exchange ideas, communicate, learn and develop new business concepts. IMF 2011 is being organized by SportzPower, the media brand from Sportz Network Pvt Ltd (SNPL), a leading sports communication company.

Thomas Abraham, Executive Director, Sportz Network Pvt Ltd (SNPL) said: "We are very pleased that Machdar Sports has taken the initiative to support the knowledge development of motorsports in India at a crucial juncture in its growth curve. IMF 2011 offers a perfect knowledge platform after the entry of Formula1 with the inaugural Indian GP being such a grand success. The launch of the India Motorsport Forum 2011 will mark the first-ever motorsport-focused business conference in India that looks to involve high-profile experts, specifically from the motorsport industry, as well as key corporate leaders in whose hands lie the remote that determines with which vehicle their marketing buck will ride."

Darshan M, CEO, Machdar Sports, said, "The Indian Motor Sport industry is undergoing a dramatic transformation. We at Machdar Motorsports are keen to play a significant role as it evolves from a caterpillar to a butterfly! Through the i1 Super Series we are keen to play a role in the development of motor sport talent and infrastructure. And by associating with this prestigious event we are keen to play an active role in also developing the business of motor sport."

Vicky Chandhok, President, FMSCI, said: "It is great to see motorsport on the rise in the country. We have always maintained that the success of the inaugural Indian GP will be critical to the sport in the long run. It is imperative that we use this success as a platform to further develop motorsports in the country from a grassroots level and initiatives like this will help in taking the sport to the next level. This is a great concept and hopefully we can continue to build on this in the years to come."

IMF 2011 will constitute a full day of discussions and case studies ranging from topics on the commercial and entertainment value of motorsport to marketing and sponsorship strategies, as well as broadcasting regulations to new media impact and influences. It will also feature sessions on the development of motorsport in India: addressing issues like promoting participation, developing infrastructure, initiatives for the youth activation and the scope of domestic competitions.

TAM Sports is the Knowledge Partner for Indian Motorsports Forum 2011, while Sportzworkz is the Production Partner, Zigwheels is the Media Partner, and Zzebra is the Communication Partner.