Madison Media Alpha & PMG enable Atomberg to partner with BCCI

Atomberg Technologies, India's fast-growing home appliance manufacturer, has partnered with the Board of Control for Cricket in India (BCCI). The deal was consulted by Madison Media Alpha and Professional Management Group (PMG), which are part of Madison World, India's largest homegrown communications network. 

The partnership between BCCI and Atomberg will begin in 2024 and will cover all major BCCI events until 2026, including domestic and international tournaments. 

On this announcement, Arindam Paul, Founding Member and Chief Business Officer, Atomberg Technologies, said, “There is no comparison to the reach and credibility that any association with cricket brings to brands looking to scale up pan India. Atomberg with its revolutionary products have captured the imagination and love of consumers across the length and breadth of the country and built a 1000 cr ARR business in less than a decade. In the last couple of years, we have used the power of bilateral cricket by being broadcast sponsors for many marquee series. And looking at the excellent results in both brand and business metrics, this official partnership with BCCI was the next logical step for us. We hope the visibility offered by the sport and the association will go a long way in building brand awareness and brand love for Atomberg”.

“At Madison, we firmly believe that association with cricket gives an unparallel reach and I strongly believe that Atomberg's association with cricket embarks on a journey to be one of the most prominent brands in the country. With Atomberg's association with BCCI events on ground, it signifies a great deal of prestige”, commented Vishal Chinchankar, CEO, Madison Digital and Madison Media Alpha on this association. 

Madison Media, India’s largest homegrown communication agency, is now the World’s 4th Largest Independent Media Agency as per RECMA. Madison Media also tops RECMA’s qualitative ranking chart for the last 4 consecutive years with a Dominant Score. At DMAsia’s Echo and Sparkies Awards 2023, the Agency was titled Media Agency of the Year along with winning 28 metals. At GoaFest 2023, the Agency won a total of 17 metals and came in 3rd at the Media Abbys. In E4M Prime Time Awards 2023, the Agency won for the 6th time TV Media Agency of the Year. The Agency is also ranked the 2nd Most Powerful Media Agency by The Economic Times Brand Equity Ad Agency Reckoner in addition to winning over 470 awards since 2020. 

Madison Media Alpha and PMG are part of Madison World, India’s largest homegrown communication agency group established in 1988, that handles media planning and buying for clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, CEAT, Pidilite, Bajaj Electricals, McDonald’s, Lodha, Shaadi.com and many others. Madison World through its 11 Units served last year, as many as 500 Advertisers.