Madison Media wins PepperTap Media AOR

Madison Media Plus, a part of Madison Media Group recently announced the win of yet another mega account, PepperTap, in Delhi. The estimated size of the account is Rs 75 – 100 crores. The account will be handled out of the agency’s Delhi office.

PepperTap is India’s leading on-demand grocery delivery service founded by Navneet Singh and Milind Sharma. It provides convenience, on-time and on-demand delivery to its patrons, along with superlative services and hand-picked products. The company is based out of Gurgaon, Haryana, and kick started its operations in November 2014. It aims to provide patrons with the best-in-breed experience in the least possible time. The company’s business model is unique to India and similar to Instacart in the US.  PepperTap recently raised $40 million in its Series B funding from Snapdeal, Innoven Capital, Sequoia India, SAIF and other new investors taking its total funding to $51 million.

Says Ms. Tahseen Quadri, VP Marketing, PepperTap, on picking Madison Media, “With Madison’s credentials and impressive track record, I’m confident that they are the perfect team to help PepperTap create a successful Brand. I have full faith that Madison’s capabilities align perfectly with the brand’s vision and growth strategy.”

Says Mr. Vikram Sakhuja, Group CEO, Madison Media & OOH, “I am delighted to partner with one of the most exciting new companies in the high growth business of online grocery. I have been a satisfied PepperTap customer and would now love to partner with them in building this category and market leadership.”