MahaMoney empower consumers with financial literacy through Indian languages:Marathi First
MahaMoney, a Mumbai-based financial literacy start-up is revolutionizing the way consumers approach their finances. Launched in 2021, MahaMoney is about ‘all-things-money’ with an objective to simplify every facet of money, investment and budgeting concepts for consumers in their preferred regional language.
MahaMoney is guided by three core principles: Literacy, inclusion, and empowerment, with the goal of reaching consumers even at the bottom of the pyramid.
According to a survey by Global Financial Literacy Excellence Center, only about 24% of Indian adults have an understanding of financial concepts such as inflation, interest rates, budgeting. As the demand for financial products continues to rise, it is becoming increasingly important to break down money-related concepts into manageable pieces for prospective users.
With its comprehensive and easily accessible content, MahaMoney is making it easier than ever for consumers to understand and manage their finances, regardless of their level of financial literacy or experience. Through its website and various social media channels, MahaMoney provides consumers easy access to a variety of informative videos and articles about topics related to banking, personal finance and investments.
Rohit Pande, CEO and Founder of MahaMoney says, "We present our content in bite-sized, easily digestible formats. Rather than focusing on how to invest money, our focus is to empower individuals to take control of their finances and improve their overall financial well-being. Whether you are a student, working professional, or retiree, our goal is to help you understand and manage your money better."
MahaMoney is the first-mover in the space of financial literacy catering to the Marathi-speaking audience, as a first local language. Given the ubiquity of money, MahaMoney has made sure that its content can be accessed from virtually anywhere. The startup serves a diverse audience in languages including Hindi, English and aims to release content in more regional languages in the coming months.
Rohit Pande said,"We aim to remain unbiased towards any particular platform or product. We work on a product-neutral business model with a focus to provide quality content without being tied to a specific product or digital platform.”
While it might appear challenging to cater to people from diverse geographies, mindsets, and statuses, MahaMoney has gained an online presence on nine social media platforms with over 10 million organic views in a span of one year. With over 250,000 page views, the website covers a diverse range of financial content categories and also offers live-event coverage.
MahaMoney's mission is to make financial literacy accessible to everyone, whether through digital means or physical presence. To achieve this goal, MahaMoney organized three financial literacy workshops in rural areas of Maharashtra that had a turnout of over 150 participants each, which were mostly women. The start-up is committed to reach 100 villages and educate over 1 million rural audience participants in the coming months through its workshops.
“We plan to host several phygital financial events in the coming year to boost awareness about money management, and drive engagement with MahaMoney,” added Rohit Pande.