Mahindra Finance highlights its digital agility in new campaign for ICC World Cup
Mahindra & Mahindra Financial Services Limited, part of the Mahindra Group, has rolled out its new ad campaign – ‘Ab Fixed Deposit hoga Fast Deposit’. The new campaign captures the digital agility and reliability of Mahindra Finance’s Fixed Deposit schemes, further nudging today’s young investors to avoid frugal expenditures. The TVCs are airing during the ongoing ICC World Cup 2023 in TV and digital mediums.
Mahindra Finance is one of the few deposits taking NBFCs and this campaign aims to strengthen its Fixed Deposit Portfolio. The company is currently offering an attractive interest of up to 8.05% per annum with 0.25% extra for senior citizens. The latest digital offering from the brand allows consumers to open their Fixed Deposits in just 4 easy and fast steps.
The two 15 seconds TVCs focus on the ‘Speed & Ease’ aspects of investing in Mahindra Finance FDs; enabled by a simple ‘4-steps only’ process. This is encapsulated in a secured end-to-end digital journey.
Raul Rebello, MD & CEO – Designate, Mahindra Finance, said, “Fixed deposits is a low-risk, assured and secured investment opportunity, being an ideal option for those reluctant on exposing their savings to market fluctuations. At Mahindra Finance, our constant endeavor is to be a responsible financial solution partner to emerging India with a secure digital investment option. Through this campaign, we aim to tap such investors and educate them with the offerings of our Fixed Deposit products available atthe click of a button.”
Watch the TVCs:
The two 15-seconds ad films have been conceptualised keeping the consumer insights at the centre of communication. The 4-week duration campaign will also be amplified on social media and other key digital platforms. The campaign plans to generate and amplify substantial buzz around Mahindra Finance’s Fixed Deposits.
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